Helping a London NHS Trust solve a recruitment problem

Challenge :
Barnet, Enfield and Haringey Mental Health NHS Trust were struggling to attract and retain talent. I helped Pinch Point Communications create an animation for their ‘Someone Like Me’ campaign, to paint a positive story of accessible career journeys in a welcoming and inclusive organisation.

Process :
Working together with Pinch Point Communications and the team at BEH it became clear that the story to be told was not only how a person could build a fulfilling career in the Trust, but also the journey that the Trust itself had gone through to improve as an organisation. Through rapid iterative development work we were able to agree on a rich picture illustration which blends these threads of storytelling into one single, compelling offer.

Solution :
The short animation quickly tells the story of career journeys with the positive backdrop of the improving organisation. The animation was used to engage prospective candidates for a wide range of roles, both through the Trust’s own website, and at targeted recruitment open days.